The analysis of customers’ behavior represents a broad range of benefits and opportunities to help you stand out from competition these information’s helps in many ways:
1. To evaluate the customer’s choice and preferences.
2. To evaluate the time spent in store.
3. To evaluate the specific path of a customer in store.
4. To improve the product placement.
5. To improve customer service
6. To supervise the waiting time at the service counter, checkout and waiting line.
These days it is one of the important applications to use people counting solution by progressive retailers in retail sector. To improve performance or company’s traffic, it is highly recommended to use in store traffic information to manage the impact of any promotional activities on consumers and improve sales staff.
1. Evaluate the time spent in store.
2. Evaluate the customers preferences.
3. Evaluate the specific path.
4. Customer Service can be improved.
5. The heat zones of store can be known.
Understand Your Customer and Gain Deeper Insight on Traffic Flow, Visit Duration, and Returning Customer in Mall
FootfallCam provide the seasonal and hourly trend Identify how many shoppers coming into shopping centre by using video counting. Some shopping mall may use this to analyse the traffic pattern and offer guidance to tenancy rental rates. Footfallcam Analytics also help to analyse the shopper profiling in a mall like how long they stay in a mall? Which area they tend to stay longer? And how many of them are frequent visitor?